About
Evidence based beauty solutions.
A small joint family venture with globally curated and home-produced products. We bring the best and latest from around the world to Bangladesh — and we can prove where every unit came from.

Our mission
Where beauty meets science.
The beauty industry is ever blooming with newer products formulated on the latest research. We aspire to provide the best and latest from all over the world to our clients — with expert advice, tips and tricks on everything related to skin care, beauty and wellness.
Our promise
Authentic, or we show you the receipt.
100% Authentic Products
Nationwide Delivery
100-Day Easy Returns
Dedicated Support
Globally curated
We source from authorised distributors across Korea, the US, the UK and India — and keep the paperwork.
Evidence based
Every product we stock is chosen on formulation and research, not on what is trending that month.
Expert advice
Ask before you buy. We answer questions about your skin and hair in minutes, not days.
The Team
A small joint family venture.
Seven people in Gazipur and Dhaka, curating and shipping every order.

Dr. Sanjida Alam
CEO & Founder

Jahanggir Jaman
Chief Technology Officer

Asif Ahmed
Operations Manager

Sabiha Alam
Production Manager

Arpita Saha
Creative Director

Biswajit Pandey
Content Manager

Moomtahina Sahroon
Customer Support Executive
The Journal
Dive into the world of beauty knowledge.
Expert advice, tips and tricks on everything related to skin care, beauty and wellness.






